The Managed Events team have an unrivalled level of expertise and specialist exhibition knowledge encompassing operational, sales and marketing skills to ensure we add real value and success to all our events. Clients can choose to appoint us for the entire management or pick and mix their required elements.
The sales service offered will include a dedicated Sales Manager who’s responsibility will include preparing a Sales Plan, the space sales to key accounts, sponsorship sales, on-site advertising sales and preparing weekly sales reports.
Sales activity will include: -
- Arranging personal visits to key accounts
- Management of the telesales team activity
- Creation of a database of potential exhibitors based on the agreed show profile
- Maintenance of the exhibitor database during the sales campaign
- Attending any other relevant events, exhibitions or functions
- Production of weekly sales and progress reports
- Attending all relevant meetings
The marketing service offered will include the production of a detailed Marketing Plan with attendance targets and visitor promotion strategy. The Marketing Manager will implement the plan, appointing and managing outside agencies as required.
Marketing activity will include: -
- Target market research and profiling
- Direct mailing strategy
- Online marketing campaign
- Advertising and insert schedule
- Pre-registration programme
- Creation of show features, in conjunction with sales and operations team, including sourcing endorsement from publications/media
- Dedicated website management including design, measurement and updates
- Liaise and contract media partners and partner publications
- Compile, produce and distribute Exhibitor Marketing manual
- ABC audited registration process
- Management and analysis of visitor research
- Measurement of ongoing marketing campaign
- Post show report
A dedicated Organising Manager and Event Co-ordinator will work with you to achieve the smooth organisation and running of your event. Including the operational staging of the event, delivering the event to the agreed budget and the appointment and management of all contractors.
Operational activity will include: -
- The appointment and management of all contractors, external suppliers & NEC Services
- Payment of all contractors in line with the agreed exhibition budget
- Stand plan approval and health & safety floor management service
- Onsite management of show build up and break down
- Securing floor plan approval from the relevant local authorities
- Compiling, and producing an Exhibitor Manual and distributing to exhibitors
- Ensuring that Health & Safety and Risk Assessments are completed by all
exhibitors, contractors and sub-contractors prior to the exhibition.
- Procuring all operating goods and services
- Producing and up-dating floor plans